Ancient + Brave vs Elavate Collagen: Which Is Worth Your Money?
Head-to-Head at a Glance
Ancient + Brave True Collagen vs Elavate Multi Collagen Superblend, compared across the metrics that matter.
| Category | Ancient + Brave | Elavate | Winner |
|---|---|---|---|
| Collagen dose per serving | 5,000mg | 8,050mg | Elavate |
| All-in-one formula | Collagen only | Collagen + Vit C, HA, Biotin, Probiotics | Elavate |
| Taste / enjoyment | Unflavoured | Chocolate, Vanilla, Strawberry | Elavate |
| UK manufacturing | EU-sourced, UK-sold | Made in York, UK (GMP, BRCGS) | Elavate |
| Ethics & certifications | B Corp, Climate Neutral, MSC | GMP, BRCGS | A+B |
| Ingredient purity | Single ingredient, no additives | Multi-blend + supporting nutrients | A+B |
| Cost per serving | from ~£0.64 (subscribe) | from ~£0.65 (9-bag sub) | Similar |
| Retail availability | Boots, Selfridges, Amazon, own site | Own website only | A+B |
Quick Summary
The Two Products
Ancient + Brave True Collagen and Elavate Multi Collagen Superblend are two of the most recommended UK collagen supplements right now, but they take genuinely different approaches to what a collagen product should do.
Ancient + Brave is built around one principle: one ingredient, rigorously sourced, with nothing added. True Collagen contains 100% hydrolysed bovine collagen peptides from EU grass-fed herds, with no fillers, flavourings, or additives. The brand is B Corp certified, Climate Neutral, and contributes to 1% For The Planet. It is stocked at Boots, Selfridges, and Amazon, making it one of the most accessible collagen products on the UK market.
Elavate positions itself as a comprehensive collagen superblend. Each serving delivers 8,050mg of multi-source collagen peptides combined with a supporting stack of liposomal vitamin C, hyaluronic acid, biotin, probiotics, lion’s mane, vitamin D3, K2, and B12. It is manufactured in York under GMP and BRCGS certification and sold direct through the Elavate website. The formula is designed to replace several separate supplements in a single, enjoyable daily drink.
Both are well-made products. The right choice depends on what you actually want from a collagen supplement: a clean, pure foundation to build around, or a comprehensive daily formula that does more of the work for you.
Elavate Multi Collagen Superblend
Formula and Ingredients
This is where the two products diverge most clearly, and where your choice of priorities will do most of the deciding for you.
Ancient + Brave True Collagen contains one ingredient: 100% Type I hydrolysed bovine collagen peptides from EU grass-fed, pasture-raised cattle, at a molecular weight under 5,000 Daltons for efficient absorption. The ingredient list ends there. No sweeteners, no fillers, no added vitamins. For anyone who wants to know exactly what they are taking — and who prefers to stack their own supplements independently — this clarity is a genuine strength.
Elavate’s formula does considerably more. The 8,050mg total collagen comes from three sources: bovine, marine, and chicken collagen, covering Types I, III, and V. Alongside that sits a supporting stack that includes 300mg of liposomal vitamin C (which directly assists collagen synthesis), 60mg of hyaluronic acid, 5mg biotin, a probiotic blend, lion’s mane mushroom extract, and vitamins D3, K2, and B12. For anyone not already taking these ingredients separately, the combined formula represents meaningful convenience and real all-in-one value.
The main caveat worth noting: the vast majority of Elavate’s 8,050mg collagen dose is bovine (7,900mg), with marine and chicken contributing 150mg and 40mg respectively. The non-bovine contributions are small. If you are specifically seeking a marine-dominant or chicken collagen product, this is not it. But for most people targeting skin, hair, joint, and general wellness goals, the formula is well thought out.
What Elavate gets right
- Higher collagen dose — 8,050mg vs 5,000mg per serving
- Multi-source collagen covering Types I, III, and V
- Supporting nutrients that most people take separately anyway
- Liposomal vitamin C directly supports collagen synthesis
- Enjoyable flavours make daily compliance easy to maintain
- Made in York under GMP and BRCGS certified manufacturing
What Ancient + Brave gets right
- Single ingredient simplicity — you know exactly what you are taking
- B Corp and Climate Neutral certified brand with transparent supply chain
- No artificial sweeteners, flavours, or fillers
- Flexible dosing — 5g to 15g depending on your goals
- Wider retail availability: Boots, Selfridges, Amazon
- Better suited to those who already take vitamins and probiotics separately
Price and Value
The headline cost-per-serving figures are closer than many expect, and the picture shifts depending on how you factor in what each product actually delivers.
Ancient + Brave True Collagen is available from around £25.60 per 200g bag on subscription, giving 40 servings at the standard 5g dose — approximately £0.64 per day. On a pure cost-per-milligram-of-collagen basis, this works out favourably against Elavate’s standard pricing.
Elavate’s pricing varies considerably depending on how you buy. A single bag costs £49; the flexible subscription brings that down to £39; and a nine-bag subscription commitment brings it to around £19.50 per bag, which works out at roughly £0.65 per day — essentially on par with Ancient + Brave. At that price, Elavate is delivering 60% more collagen per serving plus a full supporting nutrient stack.
The honest framing here is this: if you already take vitamin C, hyaluronic acid, probiotics, and B vitamins separately, Elavate’s additions are redundant for you and the value comparison looks different. But for the majority of people who do not maintain a separate supplement regime, Elavate on subscription is arguably doing more for a similar daily spend.
On value: At subscription price, Elavate delivers a higher collagen dose and meaningful additional ingredients for a comparable daily cost. Ancient + Brave offers better cost-per-mg of pure collagen at a single-bag price with no bulk commitment required. Neither is a clear winner — it depends what you are already taking.
Ethics and Sustainability
Ancient + Brave wins this category, and it is not particularly close.
The brand is certified B Corp, which requires independently verified social and environmental performance — not just a statement of intent. They hold Climate Neutral certification, contribute to 1% For The Planet, and their Wild Collagen product carries MSC (Marine Stewardship Council) certification. Supply chain transparency is a core part of the brand’s identity, with collagen sourced from EU grass-fed herds and packaging that includes refillable glass jar and recyclable pouch formats.
Elavate manufactures in York under GMP and BRCGS standards, which is meaningful quality assurance and worth recognising. But the brand does not currently hold B Corp certification, makes no public commitments around climate or charitable giving, and does not publish comparable supply chain documentation. For shoppers who weigh ethical credentials heavily, this is a real distinction.
Ancient + Brave ethical credentials
- B Corp certified — independently verified ethics and accountability
- Climate Neutral certified
- 1% For The Planet contributor
- MSC certified Wild Collagen range
- Transparent EU grass-fed sourcing
- Refillable glass jar and recyclable pouch options
Taste and Usability
Elavate’s single strongest advantage over Ancient + Brave is here, and it is worth taking seriously.
The Elavate chocolate flavour is consistently described in customer reviews as genuinely enjoyable — not supplement-adjacent, but something people actively look forward to. Mixed with warm milk it functions as a proper hot chocolate; it also works well in coffee or smoothies. The vanilla and strawberry options are similarly well-received. If supplement compliance is a challenge for you, the habit-forming quality of a drink you enjoy is a meaningful practical benefit, not a trivial one.
Ancient + Brave True Collagen is deliberately unflavoured and odourless. It dissolves completely in hot or cold liquids without altering their taste at all. For people who already have an established supplement routine, this versatility is a genuine strength — it disappears into morning coffee, soups, or baking without trace. But there is no ritual to it, and no flavour payoff that makes you want to take it.
On pure versatility, Ancient + Brave has more flexibility — it works in anything. Elavate’s flavoured format is best as a standalone drink and can clash with certain flavoured recipes. But if you want something you will actually enjoy taking every day, Elavate is the easier habit to build.
Full Scorecard
| Category | A+B | Elavate |
|---|---|---|
| Collagen dose per serving | ✗ | ✓ |
| All-in-one formula | ✗ | ✓ |
| Taste / daily enjoyment | ✗ | ✓ |
| UK manufacturing | – | ✓ |
| Ethics / B Corp | ✓ | ✗ |
| Ingredient purity | ✓ | ✗ |
| Retail availability | ✓ | ✗ |
| Dosing flexibility | ✓ | ✗ |
Our Verdict
For most people, Elavate is the more practical choice. The higher collagen dose, multi-source formula, and comprehensive supporting stack make it a genuinely well-rounded daily supplement. At subscription price it is cost-competitive with Ancient + Brave while delivering considerably more per serving. The flavours are legitimately enjoyable, which matters more than it sounds — supplements that get used consistently work better than ones that sit in a cupboard. If you want a single product that covers collagen, vitamin C, hyaluronic acid, probiotics, and B vitamins without managing multiple separate purchases, Elavate earns its place.
Ancient + Brave is an excellent product and a genuinely strong alternative, particularly if ingredient minimalism or ethical credentials are a priority for you. The B Corp certification, Climate Neutral status, and transparent supply chain represent a level of verified accountability that Elavate does not currently match. If you already take vitamins and probiotics separately, the bundled extras in Elavate add nothing for you — and the purity of a single-ingredient, unflavoured collagen powder has real advantages in terms of versatility and flexibility. It is a genuine premium choice, not a consolation one.
Elavate Multi Collagen Superblend
Frequently Asked Questions
It depends on what you need from a collagen supplement. Elavate is the better all-rounder for most people: it delivers a higher collagen dose, includes valuable supporting nutrients like vitamin C and hyaluronic acid, and is genuinely enjoyable to take. Ancient + Brave is the stronger choice if ingredient purity and ethical credentials are your priority — its B Corp certification and single-ingredient transparency are genuinely hard to match. For individual deep-dives, see our Elavate review and our Ancient + Brave review.
At standard single-bag pricing, Elavate is more expensive. But on a nine-bag subscription, the daily cost comes down to around £0.65 per day — comparable to Ancient + Brave’s subscription price. At that price point, Elavate is delivering 60% more collagen plus a full supporting nutrient stack, which makes it reasonable value if you are not already supplementing those ingredients separately.
Ancient + Brave True Collagen is unflavoured and largely odourless. It dissolves completely in hot or cold liquids without noticeably altering taste. This makes it versatile — you can add it to coffee, smoothies, soups, or baked goods without the flavour clashing. If you specifically want an enjoyable daily supplement ritual, Elavate’s chocolate flavour is much better suited to that.
Yes. Ancient + Brave holds B Corp certification, which requires independently verified social and environmental performance, accountability, and transparency. They are also Climate Neutral certified and contribute to 1% For The Planet. Elavate does not currently hold B Corp certification or comparable third-party ethical accreditation, though the product is manufactured to GMP and BRCGS standards in York.
Ancient + Brave True Collagen is available directly from the Ancient + Brave website, on Amazon UK, and at Boots and Selfridges. This broader retail availability is one area where Ancient + Brave has a clear practical advantage over Elavate, which is sold exclusively through its own website.
Yes, but it is worth checking for overlap. Elavate includes vitamin C, biotin, D3, K2, and B12. If you are already taking a multivitamin or dedicated B vitamin complex, you may be doubling up on some ingredients. If that is the case, Ancient + Brave’s pure collagen format lets you control exactly what you are taking without any duplication.
Neither product is suitable for vegetarians or vegans — both contain animal-derived collagen peptides. Collagen is a structural protein found in animal connective tissue and there is no plant-based equivalent. If you are looking for a plant-based collagen support approach, vitamin C, glycine, and proline are sometimes suggested to support the body’s own collagen production, though these are not direct substitutes.
Ancient + Brave recommend 5g per day as a standard starting dose — one scoop or one sachet. For more intensive support, such as targeting joint health or recovery, the brand suggests up to 10–15g daily. At 5g per day, a 200g bag provides 40 servings, roughly six weeks of supply. The flexible, unflavoured format makes it easy to scale up or down without committing to a fixed serving size.
Affiliate Disclosure: BovineCollagen.co.uk may earn a commission if you purchase through links on this page. This does not affect our editorial independence or the price you pay. Our editorial positions are based on product assessment and are not influenced by commercial relationships.
I started this site after spending weeks trying to figure out which collagen actually works. Now I test products, read the studies, and share honest reviews so you can skip the research phase and get straight to results.